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Showing posts with the label Unity Technologies

Unity hires Insomniac Games triple-A vets to boost its engine’s performance

Unity Technologies is bringing in some of the talent that worked on Ratchet & Clank and Sunset Overdrive to help beef up the optimization and performance of the Unity game-development engine. The company announced today that it has hired Mike Acton and Anreas Fredriksson, who both previously worked for Insomniac Games studio. Acton and Fredriksson will […]

Unified auction, not header bidding, drives more revenue for mobile in-game advertising

GUEST: Optimizing ads are a hot topic these days, and we’re constantly witnessing disruption aimed at improving advertising transaction standards. Why? At the end of the day, it’s all about one thing — helping publishers maximize their revenue, and part of that discussion has been around a topic called header bidding. What is header bidding? Header […]